Harry Potter, the British Royals and Premier League football revealed as the main reasons why tourists come to the UK
But good old British grub apparently isn't appealing...
Chinese tourists visiting Britain come for the Royal Family, Harry Potter and Premier Leaguefootball, but sidestep seaside fish and chips, a Visit Britain report has suggested.
More than 250,000 holidaymakers from China spent more than half a billion pounds in the UK last year and these figures are expected to grow sharply fuelled by growing middle and affluent classes.
The report revealed that Chinese tourists rate Britain highly for both its heritage and contemporary culture with a particular focus on museums and films.
It said: "They are mostly interested in symbolic elements: the Royal Family, Shakespeare, Sherlock Holmes, Harry Potter and Downton Abbey.
"The Chinese outbound market is booming: visits abroad more than doubled in five years, from about 41m overnight stays in 2011 to 85m in 2016. By 2020, it is forecast to exceed 110m trips overseas."
The article makes it seem that Harry Potter is more popular than Holmes. Maybe the declining quality of BBC Sherlock has something to do with it?
ReplyDeleteWell, at least to the tourist trade I guess. I think people will stick with Holmes longer.
ReplyDeleteIt does seem odd that Harry Potter continues to be popular without more books, but that maybe the generation that read them has grown to be adults with disposable income to indulge in nostalgia, while no new Cumber-product means Holmes-related activity falls back to pre-2009 levels.
ReplyDeleteUntil the next something comes along.
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